关于我们





40 小时是一个旅游平台,是一个让朝九晚五、规律生活的城市中人感受文化冲击的品牌,通 过 40 小时的内容,了解更开阔的世界。世界如此之大,有太多的未知和好奇天天等着黄皮肤 的我们去发掘、去认识、去欣赏。 一个地方不仅有名胜古迹,还有历史、文化、风俗、习 惯、生活... 只要我们认识多一点,我们与世界的隔膜就少一点。我们生存在这个世界上,就 应该争取所有的机会和渠道去尽情的体验这神奇的地球。 The world, Ours —— 也就是我们 的 logo 想表达的,这世界,我们的。 我们每到一个未曾去过的地方,到达后的第一天、第 二天就是我们最兴奋、最好奇,最能大开双眼的,而像海绵一样去汲取外界新知的这两天, 我们叫 40urs



40urs 现已入驻微博、微信、优酷土豆、今日头条、喜马拉雅 FM、网易蜗牛读书、数英网、 知乎、爱奇艺、PPTV、腾讯视频、人人视频、秒拍、FacebookYouTube 等各大网络媒体平 台。同时,40urs 布局线下活动,使受众更为直接地了解品牌。40urs 希望通过融汇中西的世 界观为所有黄皮肤带来新知。电视节目《黄皮肤看天下》现已登陆 TVB(中国香港)、央视 (中国大陆)、广东电视台(中国广东)、 Asia Travel(新加坡)、 Turner(美国)、StarHub(新加坡),Hypp TV(马来西亚), 喜乐航(航空娱乐媒体平台)。《黄皮肤看天 下》以旅行新知游览世界。每个地点都有特定主题,如——伦敦:疯狂的足球世界,日本别 府:人间地狱,瑞典基律纳:从无到有,马达加斯加:被隔离的美丽,托斯卡纳:另类休闲 旅游。节目记录一个旅行者好奇心最强盛的 40 小时之旅。除此之外,40urs 在社交媒体更推出短视频系 系列,也与香港航空、VIVO、霍尼韦尔、福慧教育基金会展开合作。



2016 年《所以我旅游》(香港)成功热销之后,40urs 在北京出版吴文芳旅游散文《不假 思索贪看天下》。本书一经推出备受媒体及业内关注,更有著名电影导演贾樟柯、生活美学 家管家、著名影视演员孙兴的大力推荐。40urs 为新书筹备新书分享会,现已在北京、广州、 上海、杭州成功举办,不久后还将在香港、台北及成都三地进行。目前,40urs 的合作伙伴有:威斯汀酒店、中青旅、《中国国家旅游》杂志、香港山成集 团、香港航空、徕卡相机等。




40urs is a platform, an intelligence pool, a cultural catalyst to ignite desires to travel our world. We pre-suppose that all men love traveling to gain new experience and new knowledge anywhere, anytime. We arrive in a new place, we get excited, we open our hearts and eyes to absorb the surroundings. This period of time, we believe it only lasts for two days, about 40 hours. It becomes the most significant 40 hours of any journey. This is also a licensing program and welcomes third parties to collaborate with 40urs. We want to own the vibrant colors of the world and inject into our specially designed travel-related products. We do care traveling in style and comfort too. 40urs is now in Weibo, WeChat, Youku Tudou, Toutiao, Ximalaya FM, Netease Snail Reader, Digitaling.com, Zhihu, IQIYI, PPTV, v.qq.com, rr.tv, miaopai.com, Facebook, YouTube. 40urs is online and offline. We create contents in all these online platforms and at the same time, we organized offline events for connecting people face to face. 40urs, with a unique mixture of Western and Chinese insight, aims to stimulate audiences through the endless knowledge and experiences from our mother earth.


The TV program, 'Yellow Skin Seeing the World (黄皮肤看天下)", has been broadcasted in TVB(Hong Kong, China), CCTV(Mainland China), GDTV(Guangdong, China), Asia Travel(Singapore), Turner(America), StarHub(Singapore),Hypp TV(Malaysia), Shareco(In Flight Entertainment). This program is about traveling the world with insights. All destinations are with a unique theme. For example, "The Soccer Manic" on London, "The most enjoyable Hell" on Beppu (Japan), "Nothing to Something" on Kiruna (Sweden), "The Isolation" on Madagascar, or "Slow travel" on Tuscany. The program features the first 40 hours of the trip, which is always the most sensitive moment of a traveler. Apart from TV program, 40urs produces short videos as well for social media, has collaborated parties like Hong Kong Airlines, VIVO, Honeywell or Fuhui Foundation.


Followed by the success of the book Therefore I Travel in 2016, 40urs has produced another book Thinking Without Thinking Driving the World in Beijing, China. This travel essay book has grabbed attention from the media nationwide and has also attracted KOLs like Director Jia Zhangke, Guangjia or Sun Xing. We also held Book Sharing events in Beijing, Guangzhou, Shanghai, Hangzhou and later Hong Kong , Taipei and Chengdu.